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Posted by KpopJoA AKP STAFF Friday, October 13, 2017

Music critic says BTS is the leader in the industry and has revitalized K-Pop

(Bangtan Boys) BTS
BTS is rewriting K-Pop history. 

The idol group sold over 1.2 million copies in the first month of their latest album 'Love Yourself: Her' - becoming the first idol group in sixteen years to accomplish this since g.o.d's 4th album 'Chapter 4' in 2001, which sold more than 1.4 million copies.

On top of that, BTS was listed in Billboard's '200' and 'Hot 100' charts, respectively and has taken home numerous wins on music programs and the music charts. With winning the 'Top Social Artist' award at the '2017 Billboard Music Awards' in May, people now think the popular boy group has a great chance of snagging a 'New Artist' award at the upcoming 'Grammy Awards' next year.

With the arrival of the digital era in the mid-2000s, selling a million albums has become increasingly difficult. The last person to accomplish this was Kim Gun Mo with his 7th album in 2001.

However in 2013, if you count EXO's Korean and Chinese album releases, they did become a million seller, however, BTS became the first K-pop artist in many years to do so for one single album. Music critic Im Jin Mo commented, "There are two criterions in order to be certified as a successful artist and that is topping album sales and being listed on Billboard's chart, and BTS has accomplished both goals."

Shifting gears, in regards to the total amount of album sales on Amazon, Big Hit Entertainment stated, "The total amount of sales on Amazon was not tallied up," surprising many because the total sales can be even higher.

Critic Im Jin Mo continued, "Now BTS has officially become the face of K-Pop. The group has made a huge impact in shaping and rearranging the industry. Prior to BTS, many thought K-Pop was on the decline but it seems BTS has breathed new life into the music industry."

As for the main reason for their fame in Korea and around the world, Im Jin Mo touched upon BTS' overall concept.  "Their greatest strength is the ability to sympathize with others on a musical level. They are able to express common motifs such as youth, love, and such in a unique way, adding in symbolic imagery.  Their lyrics feature philosophical/poetic ideas portraying a sense of intelligence, perhaps inspired by Haruki Murakami's novel '1Q84' in which many fans respect."

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