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Posted by jubilantj151 pts Thursday, September 15, 2016

Park Bo Gum and Kim Yoo Jung top drama actor brand value

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Kim Yoo Jung, Park Bo Gum

Park Bo Gum and Kim Yoo Jung have placed first and second place in The Korea Institute of Corporate Reputation's monthly drama actor brand value index for the period spanning from August 13 through September 14.


The Korea Institute of Corporate Reputation serves to quantify Hallyu stars and their so-called 'brand' or reputation value mainly through consumer behavior. The analysis creates the brand index by weighing several categories including participation, communication, media, community, and social indices.



Park Bo Gum placed first for the past month, recording 6,998,700 for participation index, 2,128,320 for media index, and 3,246,008 for communication index for an overall brand value of 12,373,028.


Kim Yoo Jung's total brand value was recorded to be 8,325,552, with a 4,802,600 participation index, a 1,697,472 media index, and a 1,825,480 communication index.


The two actors' high rankings come as no surprise as the two are currently starring in the popular historical romance drama 'Moonlight Drawn by Clouds.'

  1. Kim Yoo Jung
  2. Park Bo Gum
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