Pictures of Gong Yoo as the shining 'Coffee Prince' behind the scenes for 'Maxim's Kanu Ice advertisements have been revealed!

These might as well have been in the actual advertisement campaign because he looks fantastic - wait, when does he ever not? �With his bright smile, he looks like he woke up from a great slumber and after a nice cup of 'Maxim' coffee, he is ready to take on the world!

SEE ALSO: Gong Yoo in talks to star opposite Song Hye Kyo in upcoming drama by 'That Winter, the Wind Blows' writer

Shield your eyes from the blinding beauty that is Gong Yoo! �Check out the pics.�