In order to reach the demographic of youths in their teens and 20s, FILA has chosen B1A4 for the clothing line they are releasing for the upcoming semester. Previously, FILA has worked with top artists such as Big Bang, 2NE1, B2ST, and INFINITE.
A representative of FILA stated that because of the bright, humorous, and trendy image that B1A4 exudes, the company believes that the boys will be a good match with the brand's direction for this campaign. FILA also expressed their excitement as they are getting ready to work with B1A4 for the upcoming new semester.
Meanwhile, B1A4 will be filming for the FILA campaign in mid-December.