The "Hyori Effect" manages to sell 200,000 units of Clio's "All Black" eyeliner

Singer Lee Hyori has proved her tremendous impact in the advertising world once again. Cosmetics brand 'Clio' has reported that they've been experiencing record-breaking sales over the past two months, ever since Hyori began promoting as their representative model back in October of 2010. The advertising market was able to feel the 'Hyori Effect' when Clio's 'Kill Black' eyeliner sold over 50,000 units in just two weeks. The popularity didn't stop there though, as Hyori's advertising impact was able to sell over 200,000 units in a span of only two months. A Clio representative stated, "The 'Hyori Effect' was able to sell over 200,000 units of the 'Kill Black Eyeliner' in just two months since its launch. It's become so popular that our main office is receiving an influx of requests for more 'Kill Black' products, for which they must wait at least one week before the products are delivered." Source: Maxmovie