So Ji Sub models for new smartphone, 'TAKE'

Hallyu star So Ji Sub recently participated in a CF photoshoot for KT Tech's new premium smartphone, 'TAKE', and demonstrated why he's considered one of the 'blue chips of the advertising world' in Korea. "So Ji Sub recently won the 'Internatioanl Style Icon' award at the 3rd 'Style Icon Awards' recently, and has been acknowledged as a Korean representative for actors. We thought he would be able to elevate the image of this simple and refined design, as well as the feel of our new smartphone product," said a representative of KT Tech. So Ji Sub also participated in the official MV shoot of 'TAKE'. The project album, 'TAKE', contained a remake of the 1985 smash hit, 'Take On Me', originally sung by A-Ha, and covered by 'Superstar K Season 1' winner Seo In Guk. Meanwhile, a teaser commercial featuring So Ji Sub was unveiled on November 22nd, and the full CF is scheduled to broadcast on TV from the 28th onwards. If you haven't watch the official MV yet, you can do so by clicking here. Source: Hankyung Economy