2AM, the rising CF kings, have endorsed BHC (Big Hit) Chicken. On the 3rd, BHC Chicken's company�had revealed, "2AM has been chosen as our new models." 2AM had started the CF shoots on the 13th and have been contracted to be BHC Chicken's official models for an year. The television CF will be released around April. Through another CF endorsement with BHC Chicken, 2AM has been proving their fame, because not any celebrity gets to endorse chicken. A representative of BHC Chicken stated, "2AM have been chosen as our models because their pure and innocent, yet friendly and brotherly images towards all age groups fit well with the safe and clean brand concept of BHC Chicken."