• ZE:A's Hyungsik & actress Nam Ji Hyun become the faces of Bean Pole's 'Bike Repair Shop'

    August 17, 2014 @ 9:57 pm

    ZE:A's Hyungsik and actress Nam Ji Hyun have been chosen as the model for clothing brand Bean Pole's 'Bike Repair Shop'!The pair are currently working together as a couple on 'What's With This Family', and Bean Pole said, "Hyungsik not only has a dandy style with his great visuals, but he's also popular across all ages. Nam Ji Hyun is an actress whose own personality shows well because of her talent and personality. We are looking forward for the

    Read More

    • 3
    • 10192
    • 5576
  • Jessica's 'Blanc' website crashes upon launch

    August 17, 2014 @ 12:12 am

    Jessica's new fashion brand 'Blanc' is apparently so popular that servers couldn't handle the visiting load!'Blanc' is a brand of modern-classic items, clean-cut silhouettes, and interesting details inspired by Jessica's own style. Jessica also took inspiration from her favorite cities Seoul, Hong Kong, Shanghai, Tokyo, New York, and Paris. She also plans to showcase her fragrance set and 2015 F/W collection later this year. She had been planning

    Read More

    • 201
    • 51574
    • 6876
  • Jo In Sung becomes the model for female lingerie brand 'Vivian'

    August 10, 2014 @ 8:47 pm

    Jo In Sung has been chosen as the model of female lingerie brand 'Vivian'!Of course, that might sound weird as a male actor is becoming a model for female lingerie, but 'Vivian' will not be putting their products as the main focus of their advertisements. They'll be focusing instead on the direction their brand is taking, and emphasize the style and basic comfort of their brand. 'Vivian' said, "Jo In Sung's image as the sophisticated fashionista

    Read More

    • 33
    • 21173
    • 5487
  • Chinese brand 'LI-NING' launches collaborative line with Jessica

    August 9, 2014 @ 9:08 pm

    Girls' Generation's Jessica is really getting a strong foothold in the fashion industry!Fans already know she's launching her own fashion line, and it turns out she's also worked with the Chinese clothing line LI-NING. She not only helped design some of the LI-NING x Jessica line, but she's also the model for the lines as well! Check out some of the photos below! Do the clothes look like something you'd wear?Tip: zxcvbujnrf

    Read More

    • 156
    • 42852
    • 12859
  • Girls' Generation's Jessica announces the launch of her own fashion line 'BLANC'

    August 6, 2014 @ 1:01 am

    Girls' Generation's very own fashionista Jessica is launching her own fashion line 'BLANC'! Jessica initially made the big announcement on her Weibo, sharing, "Finally, launching my own brand, BLANC

    Read More

    • 417
    • 134135
    • 32104
  • Lee Jong Suk becomes the new face of Chinese apparel brand 'Semir'

    August 5, 2014 @ 2:05 am

    Lee Jong Suk is the new face of Chinese casual brand 'Semir'!'Semir' is a brand chosen as one of the best by the younger generation in China and reportedly the #1 group as a fashion brand in the nation with over 8,000 stores. Semir has been using various Hallyu models to represent them, and now actor Lee Jong Suk will be stepping up to bat as the new model. Semir said, "Lee Jong Suk can look fashionable just with a white button up, and he's a Ko

    Read More

    • 15
    • 9442
    • 902
  • Jessica and Krystal are the new faces of fashion brand 'lapalette'

    July 29, 2014 @ 8:27 am

    The Jung Sisters Jessica and Krystal are the new faces of 'lapalette'! Both idol fashionistas will be modeling the 2014 F/W line for the contemporary fashion brand. Jessica and Krystal have been receiving even more attention for their fashion sense with their reality show OnStyle's 'Jessica & Krystal' being a hit, and the Girls' Generation as well as f(x) member are perfect for the chic, lovely vibe of the clothing line.A rep for lapalette comme

    Read More

    • 52
    • 23449
    • 1748
  • Park Hae Jin to make his debut as a designer in China

    July 14, 2014 @ 3:00 am

    Park Hae Jin will be making his debut as a designer!He's the designer for the Chinese fashion brand V-modern. He'll have his first fashion show stage on the 17th with 50 models and actors at Beijing's JW Mariott Hotel. V-modern is a brand Park Hae Jin launched himself. For this event, he's invited all sorts of top-notch Chinese celebrities. As the designer and not a celebrity, he'll be participating throughout the entire event starting at 1PM, g

    Read More

    • 16
    • 11951
    • 7584
  • 'JE PARFUMES' to include a special G-Dragon photoshoot for perfume consumers

    July 13, 2014 @ 11:38 pm

    J.Estina's perfume line 'JE PARFUMES' will be gifting a special 20-page G-Dragon photobook to perfume buyers!G-Dragon is the muse for the perfume line, and he expressed JE PARFUMES' 8 different scents in his own way. G-Dragon smelled the scents himself to be able to express it through photos, and he was able to make one perfect cut after another. JE PARFUMES said, "We planned this photoshoot to give back to the customers who have been suppo

    Read More

    • 16
    • 10367
    • 5331
  • CL is next YG artist to snap a picture with famous fashion designer Karl Lagerfeld

    July 9, 2014 @ 4:47 pm

    When Big Bang's Taeyang and G-Dragon were in Paris for the fashion week, they got to take a picture with renowned global fashion star, Karl Lagerfeld, the head creative director of Chanel and Fendi.  The next YG artist who got this honor was 2NE1's fashionista and feisty star, CL!She was spotted recently at the Fall/Winter 2014-2015 Haute Couture show and got a chance to take a picture with him.  The two even gave pecks on each other's cheeks aff

    Read More

    • 286
    • 51222
    • 843