What fans have been worried about may have come true. B2ST will evidently not be able to promote with their group name after leaving Cube Entertainment.
On the 15th of October, B2ST's contract with Cube came to an end. The group then announced their departure from the label, plus plans to create their own, independent company. Unfortunately, the 5 members will not be able to keep their group name because B2ST is registered as a trademark by Cube. The legal authority and rights to B2ST as a registered commodity in the areas of music albums, advertisements, and artist performances, belong to Cube Entertainment until January 25, February 23, and April 1 of 2026, respectively. Fans unearthed this discovery as early as this past July, and have been concerned about it since.
This means if the group does not renew their contract with Cube, it'll be illegal for them to utilize the name B2ST, including singing and performing songs under the group name. Meanwhile, Cube has continuously denied the reports about B2ST forming their independent label and has taken the stance that there's still a possibility of the group renewing their contract with them.
A rep from Cube stated, "We haven't received feedback from the B2ST members yet. Of course, we want B2ST to stay. We are still waiting for their answer. We have the rights to their name. If B2ST signs with another label, then they might not be able to use the name B2ST for the next 10 years."