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B2ST ultimately unable to keep their group name after leaving Cube Entertainment

By yckim124   Tuesday, November 1, 2016   215,752   20,621   235
B2ST

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What fans have been worried about may have come true. B2ST will evidently not be able to promote with their group name after leaving Cube Entertainment.


On the 15th of October, B2ST's contract with Cube came to an end. The group then announced their departure from the label, plus plans to create their own, independent company. Unfortunately, the 5 members will not be able to keep their group name because B2ST is registered as a trademark by Cube. The legal authority and rights to B2ST as a registered commodity in the areas of music albums, advertisements, and artist performances, belong to Cube Entertainment until January 25, February 23, and April 1 of 2026, respectively. Fans unearthed this discovery as early as this past July, and have been concerned about it since. 


SEE ALSO: B2ST fan has an awesome idea for the group's new name!


This means if the group does not renew their contract with Cube, it'll be illegal for them to utilize the name B2ST, including singing and performing songs under the group name. Meanwhile, Cube has continuously denied the reports about B2ST forming their independent label and has taken the stance that there's still a possibility of the group renewing their contract with them.


A rep from Cube stated, "We haven't received feedback from the B2ST members yet. Of course, we want B2ST to stay. We are still waiting for their answer. We have the rights to their name. If B2ST signs with another label, then they might not be able to use the name B2ST for the next 10 years."

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Tags:

  1. B2ST
  2. cube entertainment


Devis128 Wednesday, November 2, 2016

B-East. Now pronounced (Be East). That wasn't so hard, now was it?

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thestarsinthesky Devis128 Thursday, November 3, 2016

that is... perfection. i need this now.

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haanilee Wednesday, November 2, 2016

So they can also not use the name BEAST? (Sorry if it sound stupid question)

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Hyungshi haanilee Thursday, November 3, 2016

no. BEAST/B2ST is under Cube trademark for the next 10 years.

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hilwanisari Wednesday, November 2, 2016

if they can't promote and sing as B2ST, how about change their group name like......BEA5T (since they are 5 person), or something like that

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girl_group_lover hilwanisari Wednesday, November 2, 2016

That's a pretty good alternative...

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lizvip hilwanisari Thursday, November 3, 2016

they cant sing any of the songs under B2ST name any way

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hilwanisari lizvip Thursday, November 3, 2016

oh my I forgot....let me think...hmmmm...but they are creative right? i'm sure they can make their own song....with support of their fans of course (beauty...right?)

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gtgtowork hilwanisari Thursday, November 3, 2016

but.. can we still be beauty...?

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julee22 hilwanisari Saturday, November 5, 2016

I just suggested this XD

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bangeryun94 girl_group_lover Monday, November 7, 2016

yep

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girl_group_lover hilwanisari Monday, November 7, 2016

Or they could rebrand themselves as BE45T LOL

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lizvip girl_group_lover Monday, November 7, 2016

they cant use the songs any way

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