Song Joong Ki is just busy, busy, busy with all these CF and endorsement deals!

It was revealed the other day by household appliances brand, 'Cuchen,' that Song Joong Ki had been chosen as the new CF model! �The brand attributed their decision to the gentle yet strong image he's shown in KBS 2TV's 'Descendants of the Sun,' which also raised his popularity greatly not only in but also outside of South Korea.

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The chief, Lee Da Hee, relayed her excitement at the increase in recognition of the 'Cuchen' brand they can expect all over Asia thanks to Song Joong Ki as their new model.�