Despite MBC's Playful Kiss suffering from low ratings in Korea, Kim Hyun Joong's appeal abroad has resulted in Group Eight successfully selling the broadcasting rights of the show to 12 different countries. The total sale of the broadcasting rights brought in a total of 4000000000 won or around $3.45 million dollars.
Kim Hyun Joong gained major popularity in Southeast Asian countries through his role in the mega popular drama Boys Over Flowers. In the Philippines and Thailand, Playful Kiss broke Korean drama records for highest bids on the broadcasting rights.
Back home in Korea, Playful Kiss hopes to perform better in the ratings department. The show should get a nice boost when KBS 2TV's Baker King Kim Tak Gu with ratings of nearly 50% ends on the 16th.
Source: 10Asia
Via: Tip from Renee
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