On January 10, PURPLE K!SS delighted fans worldwide with the release of their self-produced music video for 'Light the Way.' The video, available on PURPLE K!SS’s official YouTube channel, offers a fresh perspective on the members' creativity, as they took an active role in the conceptualization and production process.
'Light the Way' is a heartfelt track that showcases PURPLE K!SS’s signature blend of soulful vocals and evocative storytelling. In the self-made MV, the group brings their artistic vision to life with intimate visuals that reflect the song’s message of hope and encouragement. Fans have praised the video for its personal touch, further strengthening the connection between PURPLE K!SS's and their global audience.
This release marks another milestone for the rising girl group, as PURPLE K!SS's continues to carve out a unique space in the K-pop industry through their innovative approach to music and content creation. The members’ involvement in projects like this highlights their versatility and dedication to delivering meaningful experiences to their fans.
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