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Posted by yckim124 AKP STAFF Wednesday, January 16, 2019

Red Velvet's Irene discovers pure 'Chamisul' soju in new fantasy-themed CF

HiteJinro released 'Chamisul' CF featuring Red Velvet's Irene


In December, IU left 'Chamisul' after 4 years, and Irene became the new face of the soju brand. 

On January 15, the first CF featuring the new model is revealed. In the 30-second fantasy-themed ad, Irene in a green cape walks through the snow and discovers the pure drops of 'Chamisul.' The CF ends with Irene gorgeously taking a shot of the pure drink. 

'Chamisul' also shared an introductory clip, where Irene says hello to 'Chamisul.' You can view the CF above and the intro clip below. 

  1. Irene
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pink_oracle Wednesday, January 16, 2019 1
Wednesday, January 16, 2019

... Yep, that was weird.

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jokbal_is_yum Thursday, January 17, 2019 0
Thursday, January 17, 2019

I kinda agree.
Also, I know Irene's public persona (which works best in CFs) is not one of a 'party-girl' and all, but knowing how dangerous the Korean drinking culture is, I felt really really sad seeing her drink alone.....
Made me really uncomfortable.

That said, I'll probably do my part and visit my local Korean grocery stores and buy some to see if I can also get one of the boxes with her picture on it.

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