HiteJinro released 'Chamisul' CF featuring Red Velvet's Irene.
In December, IU left 'Chamisul' after 4 years, and Irene became the new face of the soju brand.
On January 15, the first CF featuring the new model is revealed. In the 30-second fantasy-themed ad, Irene in a green cape walks through the snow and discovers the pure drops of 'Chamisul.' The CF ends with Irene gorgeously taking a shot of the pure drink.
'Chamisul' also shared an introductory clip, where Irene says hello to 'Chamisul.' You can view the CF above and the intro clip below.