
Often referred to as the "Brooklyn of Seoul," Seongsu-dong has experienced a dramatic transformation in the last 10 years. The trendy neighborhood was once known for being one of Seoul’s most underdeveloped areas, with empty factories and low rents. Now, Seongsu-dong has completely transformed into a vibrant and thriving area full of popular cafes and historic sights.
Taking a trip to Seoul? Don't forget to stop by Seongsu-dong and enjoy what this special neighborhood has to offer! Here are some fun activities to include in your trip:
1. Visit Seongsu-dong’s ‘Café Street’
One of Seongsu-dong’s best-known features is its exciting collection of trendy cafes, many of which are set up in old, historic factories or shipping containers. ‘Café Street’ is a bustling area full of life, with modern cafes set up alongside still-active factories. The area’s signature red-brick warehouse style welcomes visitors to the unique culture of Seongsu-dong.



2. Snap some Instagram-worthy photos
With Seongsu-dong's growing popularity as a tourist destination, the area has many perfect photo opportunities. From instant photo studios to trendy Instagram spots, Seongsu-dong has plenty of great places to commemorate your trip.


3. Shop at Seongsu-dong’s high-fashion pop-up stores like Musinsa and Dior
Seongsu-dong has quickly become a hot spot for special pop-up stores, as well as permanent stores for legendary designer brands like Musinsa and Christian Dior. This neighborhood is the perfect spot for shopping, with nearby stores offering everything from luxury fashion to K-pop merchandise.




4. Take a walk through Seoul Forest
Seoul Forest Park provides a perfect break from the bustling city. This beautiful park is free to enter and features many special attractions, including a butterfly conservatory and a deer park.


5. Visit Seongsu-dong’s famous ‘shipping container shopping mall’, Common Ground
Made up of 200 repurposed shipping containers, Common Ground is an extremely unique collection of stores and galleries. Here, you can find everything from clothing and cosmetics stores to K-pop merchandise to art galleries. The vibrant blue shipping containers have also become a popular photo spot.



6. Check out SM’s flagship store, ‘KWANGYA @ Seoul’
Perfect for K-pop fans, SM’s ‘Kwangya’ store is the best place to buy all kinds of K-pop merchandise, from albums to apparel. The flagship store is described as “a K-POP cultural experience space where K-POP fans can interact with artists without boundaries between reality and virtuality. It is a space crafted by celebrities, fandoms, and prosumers, merging virtual and physical realms to create a metaverse where both exist in harmony.”



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