YouTuber Sa Mang Fox has raised allegations of collusion between terrestrial health programs and home shopping channels, drawing attention to the industry’s marketing practices.
In a recent video, he claimed that a segment from Seollok appeared to be linked with a home shopping broadcast featuring TV personality Jang Young Ran and her brand’s product. He pointed out that a case introduced on the show—featuring significant weight loss—coincided with the sale of a product with similar ingredients on a home shopping channel.
He further questioned inconsistencies between the product’s release date and the timeline of the weight loss example, suggesting the possibility that the segment may have been staged for promotional purposes.
In response, the brand associated with Jang Young Ran acknowledged concerns over linked scheduling but explained that, in practice, coordination between broadcasters and home shopping channels often occurs through indirect processes, limiting direct control by advertisers.
The YouTuber also claimed that a large portion of similar programs—around 95% for one show and over 70% for another—are connected to home shopping schedules, criticizing what he described as a system that could mislead viewers by leveraging health concerns and aspirations.
The allegations have sparked debate online, though the claims have not been independently verified.
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