BLACKPINK Lisa’s Nike x SKIMS collection is officially “Sold Out Worldwide” and is trending viral on TikTok challenges.

BLACKPINK's LISA has once again demonstrated her great influence on the fashion industry, as she stars in a special collection with two major brands: Nike and Kim Kardashian's SKIMS. It was revealed that as soon as the products went on sale on the website, the response was overwhelming. This collection, which included the Rift Satin Silt Red shoes and the Himalayan Knit skirt, sold out instantly online in all colors and sizes after its official launch. Despite the brand's attempts to restock several times, they couldn't keep up with the strong demand from fans around the world, and the products eventually sold out once again, marking a milestone in the K-pop scene.

The Nike SKIMS Rift Satin shoe is a split-toe-sneaker-meets-ballerina-shoe; it features a soft satin upper that matches the feminine aesthetic of the collection, while also giving a nod to the original Nike Rift shoe released in the ’90s.

The Himalayan Knit skirt is a true head-to-toe system of dress, designed to make women feel confident and feminine, says Jamie Jeffries, VP, Global Apparel, Nike. She mentioned:

“We’ve paid attention to every detail, from style and function to comfort, so every piece works together seamlessly. By combining Nike’s expertise in performance innovation with Skims’ inclusive fit and sculpting technologies, we’re delivering something truly unique for women everywhere.”

The buzz wasn't limited to the online world. After it was revealed that the products had sold out online, it was reported that fans and fashion enthusiasts formed enormous lines at the pop-up shop in Paris, France, London and Netherlands. The store was packed from the first day to the last, with a lively atmosphere reflecting demand that exceeded expectations. This becomes further proof of Lisa's powerful influence, capable of propelling major brands to widespread global recognition, and turning every product she touches into gold and a resounding sales success.

Lisa, who recently signed a long-term endorsement deal with Nike, also starred in the dance video directed by Dutch choreographer Sergio Reis, which was filmed in Paris.

The video theme from the NikexSkims campaign was inspired by ballet, with an elegant and dynamic feel. The visuals focused on movement, showcasing how the pieces are designed to support both everyday activities and the expressive movements. LISA's involvement went beyond a photoshoot: she appeared in dynamic clips and stills that highlighted the collection's versatility.

In the world of social media, this campaign, heavily promoted by the dance video starring Lisa, has been equally popular, with a NIKExSKIMS post surpassing 6.7 Million views and over 1 Million likes in record time. Not only that, the ad went viral on TikTok, generating a huge number of views and creating a viral dance trend with over 617 posts on the platform featuring users from various countries showcasing their dance skills by imitating Lisa's stylish moves.

Over the years, Lisa's actions, whether as a global brand ambassador or a campaign participant, have resulted in large numbers and tangible statistics, reflecting consumer trust and loyalty in the Thai superstar.

Congratulations to Lisa from BLACKPINK, Nike and Kim Kardashian on this huge success!