BTS’s V has captured the attention of local media in Portugal following his visit to a traditional craft store in Lisbon.
After traveling to Portugal for official BTS schedules, V stopped by a well known traditional shop in Lisbon, drawing coverage from major local outlets. Portugal’s largest circulation daily newspaper Correio da Manhã and news platform 24HORAS reported on his visit under the headline “V falls in love with Portuguese tradition.” The outlets noted that V shared photos from a Lisbon shop on his Instagram.
V posted images from A Vida Portuguesa, a store known for curating and selling products from historic Portuguese brands. The photos featured neatly arranged colorful blankets on display shelves and an illustrated book placed on the counter.
‘A Vida Portuguesa’ is celebrated for highlighting Portuguese heritage brands and showcasing crafts and goods that embody the country’s spirit and artisanal craftsmanship. The blanket seen in V’s photo is reportedly made from “burel,” a traditional Portuguese wool fabric. The illustrated book on the counter was published by APCC (a Portuguese nonprofit dedicated to promoting children’s culture) and created by artist Rachel Caiano. The illustrator later reshared V’s post and expressed her gratitude.
Portuguese media outlets particularly highlighted the fact that, despite his short stay, V chose to visit a location that honors traditional craftsmanship and cultural heritage. His visit was described as a gesture reflecting genuine interest and appreciation for local culture.
Once news of his visit spread, the store quickly gained attention from fans worldwide. Industry analyses have previously estimated that the media value of a single Instagram post by V can reach tens of billions of Korean won. Locations he visits often experience a surge in fan traffic, a phenomenon widely referred to as the “V effect.”
A similar situation occurred when it was revealed that V had visited a local Portuguese tart bakery, prompting fans to flock to the spot. During Paris Fashion Week, a shop selling pistachio croissants that he stopped by also rapidly gained word of mouth attention.
An anecdote from a year end live broadcast was also revisited, in which V mentioned Turkish chocolate he received as a gift from a taxi driver. The product reportedly sold out worldwide soon after. The chocolate company’s CEO stated, “I have worked in the Far East market for 20 years, but I have never seen anything like this. V created a marketing story in which all inventory was sold out in just 13 seconds.”
With local media coverage and the enthusiastic response of his global fandom converging, a single photo shared by V has once again created a notable ripple effect across both cultural and consumer markets.
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