BLACKPINK's ROSÉ and JISOO became the First K-pop Artists of this decade to appear in Super Bowl Commercials,

Although the Super Bowl 2026 halftime show, one of the most important sporting events in the world, was headlined by Bad Bunny along with Latin artists, K-pop was also present, thanks to two members of BLACKPINK who shone in this historic show.

In particular, social media exploded with excitement when Rosé was surprisingly named Levi’s Global Ambassador during the show, while Jisoo spearheaded one important campaign for the Pokémon franchise, making both BLACKPINK members the first K-pop artists of this decade to appear in Super Bowl Commercials.

In Rosé's case, the ad not only highlighted her global influence but also reflected how the boundaries between music, fashion, and entertainment continue to blur.

The impact was even greater because this collaboration marked Levi's return to the Super Bowl after 20 years, transforming the campaign into a symbolic and historic moment for the brand. Partnering with an international figure like Rosé demonstrates the shift in the industry and the growing prominence of Asian artists on massive stages. More than just an advertising appearance, this achievement confirms her status as a cultural icon for a new generation, where Rosé continues to break down barriers.

Jisoo surprised gamers worldwide with an adorable and powerful collaboration for the new Pokémon promotional commercial, released to celebrate the franchise's 30th anniversary. By merging her world-class superstar appeal with one of the biggest entertainment franchises, Jisoo dominated digital platforms and generated millions of streams.

Now that Jisoo and Rosé have been part of a Super Bowl, K-pop fans are excited and hope this will help paved the way for future asian artists, whether in commercials or performing live.

Congratulations to both queens!