Korean underwear brand VENUS announced on January 30 that it has selected TWICE member Jihyo as its new brand model and will launch its 2026 spring campaign.
For this campaign, Jihyo embodies the concept of an “icon of healthy beauty,” showcasing both her dazzling stage presence and her natural, everyday charm. She especially drew attention by wearing a custom mint-colored dress created specifically for the campaign, highlighting a confident and elegant mood.
The campaign pictorials and videos will be released through Venus’ official website, social media, and other online and offline channels.
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