IVE’s Leeseo has been selected as the new model for National Geographic Apparel.
The fashion brand National Geographic Apparel unveiled its new back-to-school campaign pictorial featuring Leeseo and announced her appointment as the brand’s latest model.
Explaining the reason behind the selection, the brand cited Leeseo’s refined aura, clear individuality, and strong influence as a representative figure of the global Gen Z generation. In particular, her positive image—associated with new beginnings, growth, and challenge—was said to align well with the confidence and adventurous spirit of Gen Z students preparing for a new school term.
The campaign, themed SCHOOL IN STYLE, visually expresses the diverse future possibilities and dreams held by students. As the new face of the brand, Leeseo portrayed four different career aspirations—teacher, CEO, athlete, and creator—showcasing each through distinctive interpretations of the brand’s practical yet stylish fashion offerings.
A brand representative stated, “Through Leeseo, who boasts a global fandom and has emerged as a symbolic Gen Z icon, we aim to increase interest and preference for National Geographic Apparel among teens and young adults,” adding, “We plan to continue strengthening communication with Gen Z by presenting diverse content and products together with Leeseo.”
More of Leeseo’s campaign images can be found on the official National Geographic online store, N-Station Mall, as well as the brand’s official social media channels.
Meanwhile, IVE recently wrapped up the Seoul concerts of their second world tour 'SHOW WHAT I AM' to great success. Beginning in April 2026 with a performance at Kyocera Dome Osaka in Japan, the group will continue their world tour across Asia, Europe, and the Americas, meeting fans around the globe.
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