Cha Eun Woo's younger brother, Lee Dong Hwi, is stepping into the spotlight, not for his idol-like visuals, but for his expertise in AI.
On November 16, a video of Lee Dong Hwi was uploaded to the lecture YouTube channel 'Sebasi Talk'. The video showed him speaking at the 'AI Summit Seoul & Expo 2025' at COEX. Lee Dong Hwi, who has already gone viral for his handsome looks that rival his famous brother's, is an alumnus of Fudan University in China and now works as an AI expert.
In his interview, he revealed that his work is directly inspired by his brother's world. "As I've lived a life on a trajectory close to celebrities, I came to focus on their worries and interests," he shared. "It seemed like they are always contemplating how they can communicate better with their fans. I felt that not only individual celebrities, but also entertainment companies and brands, worry a lot about data feedback. I thought it would be good to try and plan a solution that gathers this kind of data."
He then shared his ultimate goal: "I've seen cases where celebrities are suffering a lot of pain because of malicious comments. Of course, they must accept and grow from constructive feedback, but because there is so much media, there are many malicious comments that go too far. Isn't this the era of personal influencers? We are in the planning stages to create a system to protect those who are exposed to the media."
Fittingly, his lecture at the summit was titled, 'AI Recipe: An AI Made for My Brother, Evolved into a Brand Verification Tool.'
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