According to the September 2025 big data analysis of veteran singer brand reputation, J.Y. Park came in first place, followed by Uhm Jung Hwa and Cho Yong Pil in second and third place, respectively.
The Korea Corporate Reputation Research Institute analyzed 23,352,765 pieces of big data related to veteran singers' brands, collected from August 19 to September 19, 2025. Consumer behavior analysis was used to measure Public interest, media influence, communication, and community indices for these brands. Compared to 25,066,251 pieces of big data in August, this represents a 6.84% decrease.
The brand reputation index is a metric created through big data analysis, reflecting how consumers’ online habits significantly influence brand consumption. The analysis of the legendary singer's brand reputation measures relationships between consumers and the brand, positive and negative evaluations, media attention, as well as public interest and mention volume.
The top 30 legendary singer brand reputation rankings for September 2025 are as follows:
- J.Y. Park
- Uhm Jung Hwa
- Cho Yong Pil
- Lee Moon Sae
- Baek Ji Young
- Yoon Jong Shin
- Nam Jin
- Na Hoon A
- Seol Woon Do
- Lee Seung Chul
- Kim Wan Sun
- Shin Seung Hun
- Kim Jang Hoon
- Kim Yeon Ja
- Kim Dong Ryul
- Kim Kyung Ho
- Cho Young Nam
- Park Jung Hyun
- Kim Jung Min
- Kim Min Jong
- Lee Eun Mi
- Seo Taiji
- Lee Hyun Woo
- Insooni
- Lee So Ra
- Joo Hyun Mi
- Psy
- Hye Eun Yi
- Lee Seung Hwan
- Kim Tae Won
J.Y. Park ranked first, recorded a public interest index of 420,453, media index of 660,104, communication index of 427,561, and community index of 281,014, giving a total brand reputation index of 1,789,132—a 91.16% increase from 935,914 in August.
In second place, Uhm Jung Hwa had a public interest index of 233,243, media index of 418,712, communication index of 293,906, and community index of 161,993, resulting in a brand reputation index of 1,107,852—a 93.72% increase from 571,891 in August.
Cho Yong Pil ranked third, with a public interest index of 248,039, media index of 337,002, communication index of 300,694, and community index of 143,302, for a total brand reputation index of 1,029,036—a 53.21% increase from 671,641 in August.
Lee Moon Sae, ranked fourth, had a public interest index of 56,684, media index of 161,245, communication index of 156,243, and community index of 252,470, totaling 626,643—a 6.64% decrease from 671,208 in August.
Baek Ji Young, in fifth place, recorded a public interest index of 34,318, media index of 288,782, communication index of 195,268, and community index of 92,489, totaling 610,858—a 5.45% decrease from 646,045 in August.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, stated, "The September 2025 big data analysis of veteran singer brand reputation shows that J.Y. Park ranked first. Comparing the big data for legendary singer brands from August (25,066,251 pieces), there was a 6.84% decrease. Detailed analysis shows brand consumption increased by 9.94%, brand issues decreased by 11.49%, brand communication decreased by 15.03%, and brand diffusion increased by 4.26%."
He added, "For J.Y. Park, ranked first among veteran singers, link analysis showed high results for 'expect, be appointed, gift.' Keyword analysis highlighted 'JYP Entertainment, Public Culture Exchange Committee, ministerial level.' Sentiment analysis showed a positive ratio of 92.08%."
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