Beats has teamed up with global K-pop star BLACKPINK's Jennie for a bold new collaboration.
The Beats Solo 4 – Jennie Special Edition will officially launch on Friday, September 5, through apple.com and select Apple Store locations worldwide. The limited-edition headphones arrive in a striking matte red design, complete with "R" and "J" details, UltraPlush ear cushions adorned with symbols inspired by Jennie, and an attachable ribbon bow. The design pays homage to her debut solo album 'RUBY.'
Jennie first partnered with Beats in 2024 for the Beats Solo Buds campaign, which went viral across social media and became one of the brand’s top-performing ads.
Jennie shared, "Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special. I'm excited for people to experience my music in a new way through these headphones."
The Beats Solo 4 – Jennie Special Edition will retail for 199.99 USD and be available beginning September 5 at 9 AM local time in China, the U.K., and the U.S. (PDT), and at 10 AM in Japan and South Korea. Fans can also purchase through Best Buy (U.S.) and Coupang (South Korea).
To celebrate the launch, Apple Stores in Los Angeles (The Grove), New York (Fifth Avenue), Shanghai (Jing’an), Tokyo (Omotesando), and Seoul (Myeongdong) will host in-store experiences, where fans can try out the headphones and listen to Jennie’s specially curated playlist in Spatial Audio.
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