
IVE is gearing up for their comeback with the release of their 4th mini-album 'IVE SECRET,' set to be released on August 25 KST.
On August 14, the girl group unveiled the concept film for the upcoming album, revealing a style that blends IVE's signature kitsch with a bold girl-crush charisma.
The latest teaser has sparked a debate online, with fans expressing disappointment over the styling and overall aesthetic. Many netizens are criticizing that the makeup choices, hair styling, and overall visual lack refinement.






Korean netizens commented:
"Ahn Yu Jin’s makeup is disappointing. She already looks stunning bare-faced, so why do this kind of makeup?"
"Whoa… only because it’s IVE’s visuals can they get away with this."
"Looks so tacky."
"Am I the only one who likes it? I actually like this vibe."
"Watching it as a video, it feels kitsch and has good vibes. People are overreacting. Don’t get ahead of yourselves."
"Lee Seo’s facial features overpower the makeup."
"I get what Starship is going for, but sometimes their taste feels sloppy."
"Only Lee Seo survived this concept."
"Is Jang Won Young wearing those big-diameter contact lenses?"
"Wow, they’re really trying to bury IVE now. If they hold onto IVE, Kiiikiii can’t grow, so they’re being so obvious."
"Gaeul looks pretty."
"Jang Won Young’s bangs look awful. People keep saying she’s the only one who looks fine, but I’ve said thousands of times, the bangs and side pieces are too much. Please stop doing this."
"The aesthetic is making me speechless...in a bad way."
"The earlier concept photo/video with the white statues was good, but what is this now?"
"Wow… This concept is bearable only because of their faces."
"Except for Jang Won Young, no one’s hair/makeup is okay."
"Why make IVE look like some no-name mid-tier girl group? The aesthetic is really bad."
"This is seriously tacky."
"I think they were trying for a certain feeling, but it’s disappointing."
"Huh? They look pretty in the video. Seems like people only screencapped the bad moments."
"I don't get the concept."
SEE ALSO: IVE shares new teaser photos for their upcoming 4th EP 'IVE SECRET'