Annie (Moon Seo Yoon), member of co-ed idol group ALLDAY PROJECT and granddaughter of Shinsegae chairwoman Lee Myung Hee, is making headlines not just for her chaebol background—but for her striking visuals and growing presence on stage.
As the daughter of Shinsegae International president Jung Yoo Kyung, Annie draws attention for her resemblance to both her mother and grandmother. In recent SNS photos, she showcased a sleek black leather dress paired with smoky makeup and bold earrings, exuding poise and elegance. Her composed aura and refined gaze immediately reminded fans of her family’s signature presence.
On Mnet’s 'Live Wire', Annie was asked about the pressure of being known as “the chairwoman’s daughter.” She responded, “Rather than feeling burdened, I want to transform that label into something positive—by proving myself through music and performance.”
Though often labeled a “chaebol idol,” Annie has expressed her determination to build her path through skill, not status. As she continues to define her place in the industry, fans and critics alike are watching closely to see how far her talent—and drive—can take her.
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