On June 4, Starship Entertainment announced that CRAVITY will be entering a new phase in their career as they mark their fifth anniversary since debut.
According to the official statement, this transition includes a redefinition of the group’s identity, updates to their official logo and team name meaning, and a leadership restructuring.
Starship Entertainment’s official statement
"Hello, this is Starship Entertainment.
We sincerely thank all the LUVITY who always support CRAVITY.
CRAVITY is preparing to enter a new phase, building on five years of challenges and growth since their debut.
Accordingly, we have reestablished the team's identity and newly refined the official logo and the meaning behind the team name.
As part of this change, CRAVITY will greet you with a new lineup with new leadership consisting of the original members and Hyeongjun.
We extend our deep gratitude to Serim, who has led the team for a long time.
Within this new framework, CRAVITY will continue to bring deeper music and messages to all LUVITY.
We kindly ask for your continued warm support going forward."
As part of this change, members Wonjin and Hyeongjun have been appointed as the new leaders of the group. Starship Entertainment also expressed appreciation to Serim, who has led the team since debut, for his contributions and leadership over the years.
These updates arrive ahead of CRAVITY’s highly anticipated comeback. The group is scheduled to release their second full-length album, 'Dare to Crave,' on June 23, 2025, at 6 PM KST. To announce the comeback, a trailer titled "Of Things That Come Too Easily" was released on June 4, offering a preview of the group’s fresh concept and artistic vision.
CRAVITY plans to continue building a stronger connection with fans through evolved music and messaging under this new structure. Further updates and promotional content are expected in the lead-up to their album release.
SEE ALSO: CRAVITY explore the raw side of human craving in new set of 'Dare to Crave' teaser photos
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