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IVE’s Wonyoung now has the most brand deals of any 4th gen female idol

AKP STAFF
Posted by KatL903 Saturday, May 17, 2025 17,862

IVE’s Wonyoung has just added another impressive achievement to her already-long list of accolades at such a young age.

Wonyoung has just become the female 4th generation idol with the most brand deals ever, surpassing her groupmate Yujin’s previously-held record of 9 brand deals. With brand ambassadorships with Innisfree, Dyson, Tommy Hilfiger, Miu Miu, Kérastase, and more, Wonyoung has cemented her position as “the queen of brand deals.”

Other prominent 4th gen female idols are close behind Wonyoung’s record, including IVE’s Yujin, aespa’s Karina and Winter, NMIXX’s Haewon and Sullyoon, and LE SSERAFIM’s Sakura and Chaewon.


SEE ALSO: IVE announces their upcoming Japan EP album ‘Be Alright’

  1. IVE
  2. Wonyoung
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