On May 16, BLACKPINK’s Rosé captivated fans with a powerful yet simple statement that perfectly captured the spirit of PUMA. She shared a mirror selfie on her social media, wearing a PUMA crop T-shirt, a mini skirt, and the brand’s H-Street sneakers. Alongside the photo, she wrote, "I said i’m just a PUMA girl girl."
The photo was taken at the exhibition space titled "FUTURE ARCHIVES: THE H-STREET," which combined graffiti-inspired visuals with a contemporary fashion concept.
The setting blended seamlessly with Rosé’s look, creating a bold and stylish image. The exhibition was held from May 16 to 18 at Layer 41 in Seongsu-dong, Seoul. It was designed to reinterpret PUMA’s running heritage through a modern and immersive format.
Rosé attended the VIP pre-opening event on May 15 as a global ambassador and the lead face of PUMA’s 'Rewrite the Classics' campaign. Throughout the venue, she took selfies that visually expressed her synergy with the brand.
Her outfit, featuring a fitted PUMA crop top and skirt, drew attention to her strong and elegant silhouette. She delivered a unique and personal take on the brand’s identity, attracting admiration from both fashion insiders and the public.
Fans responded enthusiastically online. Many praised her caption, saying, "The wording is genius," "PUMA should use that line in a campaign," and "Only Rosé could pull that off so naturally."
In addition to her role with PUMA, Rosé is collaborating with several global fashion houses. She continues to build her influence in the fashion world independently from her work with BLACKPINK.
With one simple phrase, "Just a girl who wears PUMA," Rosé once again demonstrated her exceptional style and cultural presence.
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