‘Human vitamin’ Chuu is set to tug at youth’s emotional memories with her upcoming third mini album, 'Only cry in the rain'. At midnight on April 9th KST, her agency ATRP unveiled a teaser image via official social media channels, captivating fans with a unique and emotional visual concept.
The teaser features the phrase “Select all images related to Only cry in the rain”, mimicking a CAPTCHA verification screen. Nine fragmented image tiles resemble puzzle pieces of a memory, evoking retro aesthetics reminiscent of the 1990s. The visuals cleverly reference the album’s central theme of “memory” by presenting a modern, interactive twist on how we recall emotion.
The imagery includes symbolic scenes—a vintage wall clock stuck at 12, an umbrella left on a rainy street, a girl walking alone in the rain, and a cat perched on a windowsill. None offer a clear narrative, but together they spark an emotional resonance that encourages viewers to reconnect with their own memories. A photo of Chuu in tears further amplifies curiosity and emotional weight.
Titled “CHUU’s Rainy Memories”, the teaser draws listeners into Chuu’s emotional world, prompting them to select and identify their own related imagery. The concept aligns perfectly with the album’s core theme: memories and emotions that resurface only on rainy days. This experimental storytelling approach reveals Chuu’s ambition to connect with fans on a deeper, more introspective level.
With each album, Chuu has expanded her artistry through thoughtful storytelling and fresh visual strategies. Her solo identity continues to evolve as she takes on more daring concepts in both music and visuals.
Chuu’s third mini album Only cry in the rain will be released on April 21st at 6 PM KST on all major streaming platforms.
SEE ALSO: Chuu unveils charming new teaser photos for her first album 'XO, My Cyberlove'
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