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"That pure and fresh image is gone," Why K-netizens are saying they're losing interest in NewJeans

AKP STAFF
Posted by Sophie-Ha Wednesday, March 26, 2025 92,752

Korean netizens have voiced increasing disappointment with NewJeans after a short clip from a recent press conference began circulating online.

The clip captures a moment when a reporter corrected the group’s statement regarding their ongoing legal battle with ADOR. When NewJeans initially stated, "We will be terminating the contract," the reporter interjected, clarifying that the correct phrasing should be, "We 'hope' to terminate the contract, not we 'will' terminate the contract."

Following the correction, Hyein was seen making a displeased facial expression and crossing her arms, a reaction that many netizens perceived as arrogant and dismissive.



The brief clip quickly spread across online communities, with many netizens criticizing the group's demeanor. Some commented that this moment has further tarnished NewJeans' image, while others expressed that they are losing interest in the group altogether.

With tensions surrounding the contract dispute already high, this latest controversy has only added to the growing divide between public sentiment and NewJeans' future as a group.

Korean netizens commented:

"Hmm... what made these girls so arrogant and undiscerning like this?"
"That pure and innocent image they had from 'Attention' is what I liked about them... They totally shattered that image..."
"Wow, look at her facial expression."
"That fresh image NewJeans had when they first appeared is shattered to pieces. Now my interest in them is waning."
"She is making a face a 40-something-year-old divorcee makes in court when she's giving an attitude. lol."
"This is so disappointing."
"I think they tasted success at such a young age. It's ruined them."
"Wow, that's such a turnoff. lol."
"Geez..."
"I saw middle schoolers make that face at people they don't like. lol."
"Wow, she has an attitude. lol."
"This shows you can fall and get canceled in no time."



SEE ALSO: Man in his twenties sent to trial for breaking into NewJeans's old dorm

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