40

30

News

LE SSERAFIM’s ‘Born Fire’ trailer faces similarity controversy with Mugler campaign

AKP STAFF
Posted by Minsoo-Kim Tuesday, February 25, 2025 8,253

LE SSERAFIM’s upcoming comeback has sparked discussions over similarities with a well-known fashion campaign.

On February 21 KST, the group released the trailer video ‘Born Fire’ for their upcoming mini-album ‘HOT’ through their official channels. The video features the members of LE SSERAFIM displayed as art pieces in an exhibition, with spectators observing them—an artistic and striking concept.

However, shortly after its release, online discussions emerged, pointing out that some visual elements in the trailer bear a resemblance to a campaign video by fashion brand Mugler, featuring model Anok Yai.

Netizens highlighted several key similarities between LE SSERAFIM’s trailer and Mugler’s campaign:

• Huh Yunjin crawling through a hole-like space

• Close-up shots of eyes being enlarged

• Silhouetted figures against a backlight with glowing golden irises

These elements appear visually similar to scenes from Mugler’s campaign last year, leading to speculation over creative influence or conceptual overlap.

This isn’t the first time LE SSERAFIM has faced accusations of similarity:

• In 2023, their first full album ‘UNFORGIVEN’ was compared to Rosalía’s music and style. At the time, member Kim Chaewon addressed the controversy, stating, “Our music and concepts are our own creative works that reflect our stories and messages.”

• Their August 2023 release ‘CRAZY’ was also compared to Red Velvet’s ‘The ReVe Festival 2022 - Birthday’ and ‘Chill Kill’ concept photos, sparking further debate.

With LE SSERAFIM’s mini-album ‘HOT’ set for release on March 14, fans and critics alike are curious about how their agency, Source Music, will respond to this latest round of similarity allegations.


SEE ALSO: LE SSERAFIM reveals their new style in official ‘DIFFERENT’ teaser photos

  1. LE SSERAFIM
  2. Red Velvet
8,253 Share 57% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
BTS, V, IU, Seulong
Dara
Song Ji Hyo
BTS, V, IU
KISS OF LIFE
6 hours ago      10,117
Hong Suk Chun, Kim Woo Bin
izna
Cha Eun Woo, G-Dragon, Jin
N.Flying
TWS
BTS, Jin
KISS OF LIFE
6 hours ago      10,117
Dara
BTS, V, IU, Seulong
G-Dragon
New Message

SEND