BLACKPINK’s Rosé has become the face of Kim Kardashian’s latest SKIMS campaign, showcasing the brand’s Valentine’s Day collection.

Kim Kardashian shared photos from the campaign on her Instagram, featuring Rosé in an adorable pink underwear dress. The shots are set against a backdrop of pink hearts, with Rosé holding Cupid’s arrow, perfectly embodying the cute romantically flirtatious theme.

Meanwhile, BLACKPINK's Rosé has swept up various music charts with her latest single "APT." with Bruno Mars and proved her musical talent with her solo album 'ROSIE.' 

Additionally, SKIMS's Valentines Day shop includes various cute underwear dresses worn by Rosé in the pictorial along with soft lounge hoodies and more. The new collection will be officially available in stores and online starting January 23.

SEE ALSO: BLACKPINK announces 2025 world tour kickoff in Goyang with historic stadium concerts