119

51

News

HYBE acquires a U.S.-based public relations firm

AKP STAFF
Posted by K-Soul Monday, September 23, 2024 9,162

HYBE, South Korea's top entertainment agency, has quietly acquired a U.S.-based public relations firm.

According to HYBE's semi-annual report released on September 20, 'The Agency Group PR LLC' has been added as a subsidiary through a share acquisition.

Based in Santa Monica, California, The Agency Group PR is a private company specializing in public relations. It is now a subsidiary of HYBE America, HYBE's U.S. branch, with HYBE holding a 51% ownership stake.

The company's website highlights its services, which include messaging and narrative development, media relations, crisis communication and management, and digital and social strategy.

A representative from HYBE explained, "The acquisition was made earlier this year to enhance the public relations capabilities of HYBE America."

SEE ALSO: Staff Picks: Our Favorite K-Dramas of 2025

  1. misc.
9,162 Share 70% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
misc.
15 hours ago      5,063
IU, Lee Jong Suk
Kim Eui Sung, Lee Jae Hoon
Gugudan, (Park Sang Hyun) Thunder
misc.
misc.
15 hours ago      5,063
Kim Hye Yoon
Min Hee Jin, NewJeans
ZEROBASEONE
IVE, Wonyoung
misc.
15 hours ago      5,063
ILLIT, Wonhee
ENHYPEN
IVE, Wonyoung
Kim Eui Sung, Lee Jae Hoon
New Message

SEND