Kim Soo Hyun, along with Rowoon and Jeon So Mi, will lead the countdown as hosts for 'KCON LA 2024,' set to take place over three days from July 26 to 28 in Los Angeles.

This festival aspires to transcend borders and generations through music and culture, aiming to become a new dimension of celebration where individuals can empathize and unite regardless of nationality or age. In line with this vision, the hosts for 'KCON LA 2024' have been carefully selected to lead the festival, setting the pace for global trends in K-pop and K-content.

On the first day, July 26, Rowoon will lead as the host. Renowned for his distinctive charm, Rowoon debuted with SF9 and has since actively pursued acting endeavors. His outstanding performance in the drama 'The Matchmakers' earned him three awards at the 2023 KBS Drama Awards, including Best Actor, Most Popular Actor, and Best Couple, solidifying his status as a rising star in the industry.

Jeon So Mi will take the mic on July 27. As a positive and energetic icon leading trends, Jeon So Mi's exceptional hosting skills and performances have been recognized at events like the 'MAMA AWARDS.' Fans can expect her to shine once again at 'KCON LA 2024.'

Kim Soo Hyun will take the stage as the host on the grand finale day, July 28. Following the success of his recent drama 'Queen of Tears,' which topped Netflix's global TOP10 series (non-English), anticipation is high for Kim Soo Hyun's return to the global spotlight.

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