55

29

News

IVE reveal dynamic motion video for 'IVE Switch' with traditional visual elements

AKP STAFF
Posted by Janie-Reign Sunday, April 21, 2024

IVE has revealed a new 'Heya Motion' video for their upcoming comeback.

Excitement is reaching a fever pitch for IVE's highly anticipated release of their 2nd mini-album, 'IVE SWITCH'! In this mesmerizing video, an animated tiger bursts onto the screen in a lavish display of jade ornaments, set against a backdrop of a powerful melodic soundtrack. 

Netizens quickly pointed out that the concept hints at a Pan-Asian aesthetic, possibly weaving in traditional Korean visual elements, a notion reinforced by the album's design.

IVE's new album will be out on April 29 at 6 PM KST.

SEE ALSO: IVE unveils mysterious 'Secret, Cupid' trailer for upcoming album 'IVE SECRET'

  1. IVE
9 5,603 Share 65% Upvoted
 
SaulGoodman08
SaulGoodman083,014 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

The teaser sounds amazing im so excited for this album

11 (+12 / -1)
Share
 
pink_oracle
pink_oracle27,112 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

If that's the instrumental for Heya I'm excited, that track sounds bumping.

5 (+5 / -0)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Epik High
Epik High’s Tablo returns to Stanford after 15 years, finding closure with laughter and tears
6 hours ago      6,025
IVE, Wonyoung, misc.
Starship Entertainment states they want proper punishment against Sojang, not just monetary compensation
13 hours ago      11,648
Lee Si Young
Lee Si Young faces backlash for poor manners overseas
2 days ago      44,971
Kim Byung Man
Kim Byung Man completely severs legal parent-child relationship with ex-wife's daughter
17 hours ago      22,860
Ahn Jae Hyun, Goo Hye Sun
K-netizens respond to Goo Hye Sun addressing media's mention of her divorce with Ahn Jae Hyun
17 hours ago      20,222
i-dle, Soyeon
i-dle’s Jeon Soyeon shows off hip street style in LA
23 minutes ago      716
BLACKPINK, Jennie, Jisoo, Rosé, Lisa
BLACKPINK’s Jennie shares glimpses of her daily life in Paris
46 minutes ago      1,643
misc.
Park Chan Wook expelled from WGA for strike rule violation
2 hours ago      1,520
Code Kunst, Park Na Rae, SHINee, Minho
SHINee’s Minho introduces his older brother on ‘I Live Alone’
2 hours ago      2,819
misc.
‘UNDER 15’ dropped from KBS Japan lineup amid child sexualization controversy
3 hours ago      2,078
misc.
‘UNDER 15’ dropped from KBS Japan lineup amid child sexualization controversy
3 hours ago      2,078
Epik High
Epik High’s Tablo returns to Stanford after 15 years, finding closure with laughter and tears
6 hours ago      6,025
misc.
Park Chan Wook expelled from WGA for strike rule violation
2 hours ago      1,520
Koyote
Koyote top charts with ‘Call Me,’ blending 90s nostalgia and modern EDM
4 hours ago      1,434
IVE, Wonyoung, misc.
Starship Entertainment states they want proper punishment against Sojang, not just monetary compensation
13 hours ago      11,648
New Message

SEND