Leading up to IU's concert, her management company stepped into the battle against ticket scalpers. The company has tightened its measures against these scalper tickets due to an uptick in illicit ticket sales.

On February 29, IU's agency, EDAM Entertainment, shared a notice titled '2024 IU H.E.R. WORLD TOUR CONCERT IN SEOUL: Invalid Ticket 2nd Cancellation Information' on IU's official fan cafe. The notice stated that the company took action against a total of 44 bookings found to be fraudulent transactions, following its policies.

As a result, five individuals who booked with the same contact details and those suspected of suspicious transactions were permanently removed from IU's official fan club. Furthermore, 29 general ticket buyers suspected of dubious transactions related to this concert had their tickets canceled and were barred from joining IU's official fan club or making future concert bookings.

The company has intensified monitoring efforts to identify evidence of ticket scalping related to IU's concert tickets.

In cases where evidence is lacking, additional identity verification will be required for on-site ticket collection or entry.

These enhanced measures aim to prevent ticket scalping issues for IU's concerts and ensure that fans can purchase tickets through a fair and transparent process. The company plans to continue its vigilance, take further action against ticket scalping, and seek fans' continued support and cooperation.

Meanwhile, IU is set to hold her solo concert, '2024 IU H.E.R. World Tour Concert IN SEOUL,' at the KSPO DOME in Songpa-gu, Seoul on the 2nd and 3rd, and the 9th and 10th.

This concert will consist of a total of four performances. Following Seoul, IU will take her world tour to Yokohama, Taipei, Singapore, Jakarta, Hong Kong, Manila, Kuala Lumpur, London, Berlin, Bangkok, Osaka, Newark, Atlanta, Washington D.C., Rosemont, Auckland, and Los Angeles.