On the 24th episode of 'Hong's MakeuPlay,' Lee Hyori was featured candidly discussing her experiences with cosmetic procedures and advertising.

In the video, Lee Hyori engages in friendly banter while getting her makeup done. She revealed how her return to the advertising industry has been showering her with cosmetics from different brands. However, she noted a stark contrast in the attention she received when she was not active on Instagram and had no public exposure. 

Hyori continued to delve deeper into her thoughts regarding cosmetic procedures and natural beauty, a topic that she finds particularly conflicting. She confessed that her standout appearance, attributed to her thin skin, brings plenty of attention. 

The pop icon also admitted to contemplating the idea of embracing a more natural look.

Hyori openly shared her experiences with Rejuran, a popular aesthetic treatment, saying she had undergone the procedure just a week before filming a commercial. She described her feelings about the procedure as mixed; while she confirmed its effectiveness, she also shared that it was a combination of 'good and bad' experiences. This honest disclosure offers a nuanced perspective into the world of advertising and beauty standards, via the unique lens of a pop superstar.