IVE's Leeseo has just been announced as the newest endorsement model for 'The North Face' in Korea!

Just last week, 'The North Face' chose ASTRO member/actor Cha Eun Woo as its new male endorsement model. Now, Leeseo will be joining the male star for the brand's upcoming 2023 F/W campaign. 

With Leeseo joining 'The North Face' as an endorsement model, the brand hopes to deepen its appeal to consumers in the teens and twenties.