ALICE (ELRIS) has been selected as the new models for Korean lingerie brand VIVIEN, becoming the first idol group to serve as endorsement models for the brand in its 66-year history.

For the next two years, the members will be appearing in pictorial concepts matching the brand's slogan 'It's My Fit,' which the company has been actively using to support women's confidence since 2016. The company explained that ALICE was selected due to their candid and confident image.

"We look forward to the synergistic effect that will be created by ALICE's lively energy and our company's image related to confident women," VIVIEN CEO Song Young Seob added in a statement.