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Posted by Susan-Han Monday, December 26, 2022

Koreans choose IU as their favorite brand endorsement model in 2022

AKP STAFF

Based on a survey conducted by the Korea Broadcast Advertising Corporation (KOBACO), IU is the favorite brand endorsement model of South Koreans in the year 2022. 

According to a survey conducted with over 2,000 participants last month by KOBACO, 9.4% of responders chose IU as their favorite brand endorsement model. 6% of responders chose former figure skater Kim Yuna, while 5% chose comedian/TV personality Yoo Jae Suk. Next, 4.5% chose soccer player Son Heung Min, while 4.3% chose actress Jun Ji Hyun.

In 2022, IU promoted as the brand endorsement model for the following brands: 'Pepsi' (by 'Lotte Chilsung'), 'Woori Financial Capital', various 'Kakao' brands, 'Chamisul' (by 'HiteJinro'), 'Black Yak', 'New Balance', 'Jeju Samdasoo', and 'Gucci'. 

Which celebrities do you predict will shake up the brand endorsement industry in 2023?

  1. IU
  2. Jun Ji Hyun
  3. Kim Yuna
  4. Yoo Jae Suk
14 12,737 Share 82% Upvoted
 
ykolfy678
ykolfy67811 pts Monday, December 26, 2022 1
Monday, December 26, 2022

She has 13 Cfs.

and all are top brands in their respective fields.

truly the queen of the south korea


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yoongithesnowman
yoongithesnowman2,442 pts Tuesday, December 27, 2022 0
Tuesday, December 27, 2022

Loved her podcast interview with J-Hope so much. Congrats IU!

7 (+8 / -1)
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