There is a saying something like "any publicity is better than no publicity". I think they got more publicity from his simple mistake than if he hadn't made one. Not suing him probably makes people have a better opinion of them especially since it was a simple mistake. Good decision from Coca Cola.. now I'm off to go drink a Coke Zero and listen to some Kang Daniel to celebrate someone not suing someone for once...

That's a BEEG mess up from Kang Daniel. There's one thing you never do and that's call out someone else's name especially if they're a major sponsor.

Good on Coke for not making a bigger deal than it was. But I wouldn't be too surprised if future events they would have boiler plate language on their contacts if this were to happen again they would get compensation from the production team cause it's actually a big deal from a company standpoint.