Posted by Solim-Yoon Sunday, August 14, 2022

Director of Girls' Generation's 'Forever 1' MV apologizes for copying the 15th anniversary logo of 'Tokyo DisneySea'


On August 14, director Shin Hee Won issued an apology via Instagram for the plagiarism controversy surrounding Girls' Generation's "Forever 1" MV.

Earlier, the similarity between a set prop seen in Girls' Generation's "Forever 1" MV and the 15th anniversary logo for the theme park 'Tokyo DisneySea' created a buzz online, sparking plagiarism accusations

Soon afterward, director Shin Hee Won wrote on Instgram, 

"I would like to apologize for hurting Girls' Generation and SM Entertainment due to the controversy surrounding the set design of the 'Forever 1' MV.
During my involvement in each stage including the production as well as in the use of all props, a design was borrowed without permission, and I am embarrassed and apologetic that such an incident occurred.
In designing the number that would be placed in a parade set celebrating Girls' Generation's 15th anniversary, several reference images related to numerical designs were up for consideration, and once an appropriate image was chosen, the design was borrowed without any confirmation about the image's origin.
I only confirmed today that this design was the design used by Japan's 'Tokyo DisneySea' for its 15th anniversary, and I would like to sincerely apologize for using this image without any form of confirmation or permission.
In order to ensure that this does not happen again, I will check all matters related to production thoroughly from now on.
Finally, I would like to once again apologize to Girls' Generation, SM Entertainment and to all the fans who watched Girls' Generation's MV for causing such a troublesome incident with a careless mistake."

Meanwhile, director Shin Hee Won has also worked on MVs like EXO's "Lucky One", "Lotto", Red Velvet's "Russian Roulette", "Rookie" f(x)'s "4 Walls", SHINee's "View" and more.

  1. Girls' Generation
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All-luv021,006 pts Sunday, August 14, 2022 3
Sunday, August 14, 2022

Sm uses "reference photos" all the time. Do they not have any creativity whatsoever? With every artist there is some sort of plagiarism scandal.

30 (+39 / -9)

3 more replies

Petirol290 pts Sunday, August 14, 2022 9
Sunday, August 14, 2022

And now they throw the director under the bus, when we all know that this was SM's doing.

Project management was done by someone higher up the chain

20 (+32 / -12)

9 more replies


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