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Son Heung Min to continue Lotteria endorsement deal for 2nd consecutive year

AKP STAFF
Posted by Dani-Dee Sunday, June 19, 2022

On June 17 KST, Korean fast food chain Lotteria announced that they have selected Son Heung Min, the first Asian player to win the Premier League Golden Boot, as a brand advertisement model for the second consecutive year.


Last year, Lotteria and Son ran a campaign to cheer up consumers during the pandemic with the supportive slogan: "Let's not lose!" After the campaign, sales of Lotteria's bulgogi burger and Korean beef bulgogi burger increased by 20%, proving the effectiveness of the model.

New advertisements featuring Son will be released on June 30.

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