Kim Woo Seok is officially a brand ambassador for Shiseido!

The luxury cosmetic company has selected the idol-actor as their new brand ambassador.

According to Shiseido brand manager Kim Hyun Soo, Kim Woo Seok was selected for his "clear, clean, and confident image" that fits well with the direction of the brand's image. "We want to convey our message of 'beautiful change leading to confident' and Shiseido's #ALIVEwithBEAUTY value through the image of Kim Woo Seok, who is also full of passion and confidence in his singing, dancing, and acting," he continued.

The first products Kim Woo Seok is promoting with the brand are their Ultimune Power Infusing Concentrate and Essential Energy Hydrating Cream. He recently appeared in a Shiseido pictorial and promotional video content for the February 2022 issue of 'W Korea' magazine, which can be seen in the magazine as well as on their website and official social media accounts.

Meanwhile, Kim Woo Seok is currently appearing in the tvN drama 'Bulgasal: Immortal Souls,' where he plays the role of Nam Do Yoon.