Ma Dong Suk has been selected as the new model for the shampoo brand 'the NA+'. Hair care products are endorsed by top stars including G-Dragon, soccer player Son Heung Min, Super Junior's Heechul, and more. With Ma Dong Suk's selection as the new model, he showed off his 'world star' status.

With Ma Dong Suk's performance in the recently released Marvel Studios film 'Eternals', he attracted global attention. His entry into Hollywood gathered a lot of excitement and thus, heightened his value both as an actor and a public figure.