Which Korean TV variety programs are the highest ranked by consumers in terms of brand value?
To answer this question, the Korea Institute of Corporate Reputation analyzed big data of 50 currently airing TV variety programs from July 7 through August 7, 2021. The Institute took into consideration areas ranging from consumer participation, to media activity, communication, community activity, etc.
The honor of 1st place for the month of August went to TV Chosun's 'Romantic Call Center', starring the top 6 contestants of 'Mr. Trot' season 1. For this month, 'Romantic Call Center' earned a total of 5,906,290 brand points.
2nd place also went to the same beloved trot singers, and their miscellaneous adventures on the TV Chosun variety program 'Ppong School'. In 'Ppong School', the top 6 contestants of 'Mr. Trot' take on all kinds of missions as a part of their journey to becoming the best trot stars in Korea. 'Ppong School' followed closely behind 'Romantic Call Center' in 2nd place with a total of 5,017,495 points.
In 3rd place, JTBC's 'Knowing Brothers' earned a total of 4,097,356 points, while SBS's 'Running Man' earned 3,836,288 points for 4th place.
Check out the Korea Institute of Corporate Reputation's full analysis results for this month, below.