BTS's V has been dubbed as the Advertising Blue Chip who has a 'Vidas Touch' as a pun on the words Midas and V. While King Midas in the fairytale is told to be someone with the ability to turn whatever he touches into gold, V is able to turn whatever he touches into being sold out.

Kloud Saint Draft is one of the brands that V has successfully propelled to the top of the brand reputation for beverages. V, who took the main role of the pre-launch advertisement video, has become a hot topic since the beginning. The video was listed on the popular video category for 4 days on YouTube and ranked first in the weekly advertisement on an ad specialized site.

Months after the relaunch campaign, V still holds the biggest impact. His latest personal video ad of Kloud beer posted July 19th has surpassed 1 million views on YouTube on the 15th, the highest and first one among fellow members' individual videos.

Kim Taehyung's most recent Lotte Duty Free ad campaign with the red background and white blazer also attracted remarkable attention. V's LDF post on Lotte Duty Free's official Instagram account has surpassed 103.5K likes, the most among the members and the only one surpassing 100K as of August 17 KST.

Samsung Mobile, which has just released their latest Galaxy Z Flip 3, just posted a series of individual posts on their official Instagram account worldwide. So far, the BTS pictures have been released on their main Samsung Mobile Instagram account, Samsung Indonesia, Samsung Philippines, and Samsung Thailand, and Samsung Malaysia (as of the 17th Korean time), to which all highest likes have been attained by BTS V's individual post, proving V's global brand power.

The 'V effect,' as Korean media name it, goes well beyond likes and views. V has proven his brand power by selling out whatever products he wears or endorses worldwide.