Gaon Chart has decided to reflect the data from the viral video platform TikTok into their chart results.
The Korea Music Contents Association, a subsidiary that operates Gaon Chart, said on June 10th that "Gaon Chart and TikTok have signed an alliance agreement." The signing ceremony was attended by Choi Kwang Ho, secretary-general of the Korea Music Contents Association, and Bae Jung Hyun, director of business development at TikTok.
At the signing ceremony, Gaon Chart and TikTok agreed to join hands to make various contents. As a result, the association decided to add TikTok data to social chart 2.0, a chart that measures K-pop artists' global popularity. Currently, Social Chart 2.0 has officially signed and operated data partnerships with YouTube, MusicBit, VLive, and MyCelebs.
The association explained, "We have decided to reflect the data on social charts 2.0 because TikTok is currently playing a leading role in the music industry, creating its own viral videos through strong association effects with music-video."
Video views data containing TikTok's music has been aggregated on social charts 2.0 starting from the 1st of this month, and the inclusion of the data will be available from the 23rd week of social charts 2.0 (2021.05.30-2021.06.05).