‘The Jungkook Effect’ on the food industry continues to take place all over the world.

Lifeway Foods, Inc., which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of probiotics, a fermented beverage known as kefir. Lifeway Foods is an American health food company selling kefir founded in 1986.

Lifeway is the country’s leading manufacturer of kefir, with multiple flavors and varieties that include low-fat, whole milk, and organic versions, as well as a children’s line and a provider of other probiotic natural and organic dairy products for health-conscious consumers.

They posted a special product saying, “We heard Jungkook from BTS loves Korean-style banana milk, so we made a special smoothie for him (and you)! We honored the simplicity of this Korean drink by just swapping out milk with our kefir, giving this recipe a probiotic boost. Kefir and banana are superfood buddies that support your digestion with prebiotics and probiotics. Give this Smoothie Saturday recipe a try by scrolling down.”

This shows that Jungkook’s impact is not just in Korea, but it’s also making companies from overseas countries interest in him. A Leading American health company making a special drink just for Jungkook shows the influential power Jungkook as the ‘Worldwide it boy.’

Previously, Lifeway Foods also tweeted after the release of dynamite, calling Jungkook as their bias, when his “milk” scene became the highlight of the music video.