On May 21, K-Pop Singer AleXa x Arabic popstar Bader AlShuaibi will be releasing their new single "Is It On". The track is an initiative by a collaboration project between Warner Music Korea and Spotify.
"Is It On" is a reggae-genre song, and showcases unique rhythmical beats and a catchy melody. The track first garnered a lot of attention for the fact that a K-Pop artist is participating in a global project initiated by Spotify's RADAR program.
With their RADAR program, Spotify's marketing and music team have been connecting with many different artists from all over the world, to assertively provide a platform and offer promotions for these artists' music. Spotify first launched 'RADAR KOREA' in August of last year, and the 'RADAR KOREA' project has so far been very well-received by international listeners.
AleXa and Bader AlShuaibi's track "Is It On" will be released on May 21, under Warner Music Korea.